Tweepi and Twellow can help you find the Twitter follower lists that are the most significant in your business’s niche. These particular programs will search for the lists which the majority of people focus on, and it’ll inform you of the person who controls the list. Then, you can send messages suggesting that your account be added to their lists. Don’t rush into just any strategy that looks good, but instead carefully consider the level of marketing that will genuinely benefit your business. Without an overall business plan you may find yourself moving from one trend to another without allowing any of them time to really work. Make a plan and use that strategy to cover a broad spectrum of your needs, then plunge in.
There are many free or low-cost analytical services that can offer useful insight into managing your company’s Twitter account. While these services each have different offerings, many of them will automatically follow those who follow you, and they will un-follow anyone who does not follow back withing a given time frame. These services can help you manage your lists and find appropriate people for you to interact with. When you use social media marketing, don’t just use one site. Utilizing different websites to grow the amount of viewers reached will help in expanding the market of a business. It can also be helpful in other ways if you take advantage of the different tools available. Take the initiative to follow your customers and reach out to them away from social media. If your customers have a blog and are posting about your company, engage with them and interact on their blog. Link to their content on your social media pages and this will encourage more people to follow you from the bloggers fan base. To make a social media based giveaway more interesting, come up with prizes that people can’t buy on their own. Create a unique t-shirt, or offer tickets to a sold out event. When you’re the only means people have of obtaining something, they’ll be sure to enter your contest and encourage their friends to do so as well.
To maximize your social media marketing results, make sure you make use of whatever demographic information about your customer base is available. If you discover that the majority of people clicking on your ads belong to a certain demographic group, you can tailor your ads and messaging to entice them more effectively.